What I've shipped.

Small businesses in real estate and construction need marketing output that compounds over time, but they rarely have the staff to ingest customer signals, decide what matters, coordinate the work, and produce publishable media with human oversight.

CTO and primary builder across the platform: agent orchestration, data model, GraphQL API, web app, content tooling, and deployment pipeline.

A multi-tenant production platform with customer-signal ingestion, live prioritization, a type-safe task orchestration framework, multi-phase media generation agents, cost attribution, and a shared human/AI media compiler, built at high velocity.

Modern advertising depends on creative variation at scale: making many versions of an ad, proving which variants work, and delivering them within strict platform, performance, and bundle-size constraints.

At Smartly, I co-pioneered the Display Ads product line, invented Modular Creatives, and led the extension of the video-template editor to image templates. At Meta, I worked on Showreel’s creative template editor, where I led parts of the authoring and compatibility work for next-generation ad rendering.

At Smartly, the display work helped open a new business area and powered campaigns like Deliveroo’s weather-based creatives, which produced hundreds of social ads across Display and Meta and beat benchmarks with +25% video completion rate, -32% CPM, and -51% CPA. At Meta, Showreel template-authoring improvements accelerated creative production by over 10x and supported an ads system handling millions in daily revenue opportunity.

Community banking and agent networks needed reliable payment infrastructure in a market where cash access, reconciliation, and operational trust are existential product requirements.

Co-founder and CTO; architected and operated the financial infrastructure end to end, from backend services and core algorithms to partner integrations, product development, hiring, onboarding, and data-protection leadership.

Tellerpoint processed billions in USD-equivalent payment volume with zero reconciliation incidents, powered agent-network and payment flows for undisclosed enterprise financial institutions, and was bootstrapped to profitability.